I've expanded into 12+ markets across CEE, Balkans, and Baltics. I help companies enter new regions with a clear strategy, local knowledge, and an existing network on the ground.
Track record
Why CEE is different
CEE is not a monolith. What works in Poland won't necessarily work in Romania, and a strategy built for Prague will need significant adaptation for Riga or Belgrade. Regulatory environments, buyer behaviour, partner landscapes, and competitive dynamics vary enormously from one market to the next — and generic Western European playbooks almost always underperform here.
I've spent over a decade operating across CEE, Balkans, and Baltics — most recently as part of GLAMI Group, where I was involved in expansion across 12+ markets, and at FLEXDOG, where I helped scale commercial operations across the region. I know who the key players are, which channels actually convert, and how to build trust with local partners quickly.
What I do
Whether you're exploring CEE for the first time or scaling an existing presence — let's map out your next move together.
Get in touch